AdCue Documentation
Campaign List
See all your advertising campaigns in one place
See all your advertising campaigns in one place. Learn how to read campaign data and spot problems.
What is a Campaign?
A campaign is a group of ads that share the same goal and budget. Think of it like a folder that keeps related ads together.
For example, a "Summer Sale" campaign could contain every ad for seasonal discounts, while a "New Customers" campaign focuses on people who have not visited before.
Each campaign has its own daily budget and goal, such as sales, website visits, or phone calls.
What You'll See on the Campaign List
| Column | What it means |
|---|---|
| Campaign Name | The name assigned to the campaign. |
| Status | Whether the campaign is Active or Paused. |
| Spend | How much the campaign spent in the selected period. |
| Conversions | How many people completed the campaign goal. |
| CPA | The average cost of one conversion. |
| CTR | The percentage of viewers who clicked the ad. |
Filtering Your Campaigns
Use the filter buttons at the top of the page to focus the list:
- All - every campaign, whether running or stopped.
- Active - only campaigns that are currently running and spending.
- Paused - only campaigns that have been stopped.
Filtering is useful when you want to review only the campaigns currently spending money.
Multiple Ad Accounts
If you connect more than one ad account, AdCue can show campaigns from all accounts on one page. This is useful for agencies and for businesses using both Google Ads and Meta Ads.
Use the account selector in the sidebar to switch between accounts or view all campaigns together.
How to Spot Problems
- High spend but low conversions - the campaign may be wasting budget.
- Very low CTR - ad copy or targeting may need improvement.
What to Do Next
After reviewing campaigns, check AI Recommendations for specific improvements. Use Monitor View when you want a bird's-eye comparison across accounts.