AdCue Documentation
Health Score
Understanding your ads performance at a glance
Understand your Health Score - a simple 0 to 100 number that tells you how well your ads are performing at a glance.
What is the Health Score?
Your Health Score is a number from 0 to 100. It works like a report card grade for your ads. The higher the number, the better your ads are doing.
You do not need to understand complicated data. Green is good, yellow means there is room to improve, and red means something needs attention.
What Does My Score Mean?
| Score | Rating | What it means |
|---|---|---|
| 91 - 100 | Excellent | Your ads are top performers. |
| 71 - 90 | Good | Your ads perform well, with room for small improvements. |
| 41 - 70 | Fair | Review AI recommendations for clear improvements. |
| 0 - 40 | Needs Attention | Act soon to stop wasting budget. |
How is the Score Calculated?
AdCue combines four account factors, each with a different weight:
1. Wasted Spend (35%)
Money spent on ads that are not getting results. Less waste means a higher score.
2. CPA Efficiency (25%)
How much each desired action costs. A lower CPA means better efficiency.
3. Budget Utilization (20%)
Whether campaigns use daily budgets effectively without missing demand or overspending.
4. Keyword Health (20%)
Whether search keywords are relevant and producing useful clicks.
| Factor | Weight | What it checks |
|---|---|---|
| Wasted Spend | 35% | Money spent without results. |
| CPA Efficiency | 25% | How much each sale or lead costs. |
| Budget Utilization | 20% | How effectively daily budget is used. |
| Keyword Health | 20% | Keyword relevance and click performance. |
How to Improve Your Score
AdCue gives specific suggestions for every part of the score. Common actions include:
- Pause campaigns that spend money without results.
- Lower bids on expensive keywords.
- Adjust budgets that are too low or too high.
- Remove keywords that are not relevant to your business.