AdCue Documentation
Connect Meta Ads
Let AdCue see your Facebook and Instagram Ads data
Link your Meta (Facebook / Instagram) Ads account to AdCue so the AI can analyze your social media campaigns and help you improve them.
What is Meta Ads?
Meta Ads is the advertising system that shows your ads on Facebook and Instagram. If you've seen a post in your feed with the word "Sponsored" below it, that's a Meta Ad.
Meta is the company that owns Facebook and Instagram. "Meta Ads" means ads that run on Facebook, Instagram, or both.
Before you start
Make sure you have these things ready:
- An AdCue account. If you haven't created one yet, see Create Your Account.
- A Facebook account connected to Meta Business Suite. If you don't have one, set it up at business.facebook.com.
- At least one ad account inside Meta Business Suite with active or past campaigns.
How to connect
- 1
Open Settings
From your dashboard, click the gear icon in the sidebar. Scroll to the Meta Ads section.
- 2
Click Connect Meta Ads
Click the blue "Connect" button next to Meta Ads. This opens a Facebook login window.
- 3
Grant permissions
Review the permissions for reading ad account data and page information, then click Continue. AdCue uses read-only access by default.
- 4
Select your ad account
If you manage multiple ad accounts, choose the account you want to analyze. A single account is selected automatically.
- 5
First Meta audit starts
AdCue checks creative fatigue, CPA efficiency, budget utilization, and wasted spend. Results appear in about 30 seconds.
What happens after connecting?
Once your Meta Ads account is connected, AdCue will:
- Run a free mini audit of your campaigns in about 30 seconds.
- Calculate a health score from 0 to 100 for your Facebook and Instagram ads.
- Show AI-powered recommendations, including when to pause expensive ad sets or increase budget for strong creatives.
- Update your data daily so scores and recommendations stay current.
Helpful terms
| Term | Simple explanation |
|---|---|
| Campaign | A group of ads with a shared goal. |
| Ad Set | A group that defines the audience, schedule, and budget. |
| Creative | The image, video, or text that people see in their feed. |
| CPM | Cost per 1,000 ad impressions. |
| Reach | The number of unique people who saw your ad. |
| Meta Pixel | Website code that reports visits and conversions to Meta. |
Switching between Google Ads and Meta Ads
If both platforms are connected, use the platform selector at the top of the dashboard. It shows a green "G" for Google Ads and a blue "f" for Meta Ads.
Each platform has its own health score, recommendations, and audit results. AdCue keeps them separate so the advice stays relevant.
Troubleshooting
| Problem | Solution |
|---|---|
| "No ad accounts found" | Sign in with the Facebook account linked to your Meta Business Suite. |
| "Permission denied" | In Meta Business Suite, make sure your role is "Admin" or "Advertiser". |
| The pop-up window doesn't appear | Allow pop-ups using the icon in your browser address bar. |
| I connected but no data is showing | A new ad account with no past campaigns may not have data to analyze yet. |
| Something else went wrong | Sign out of AdCue and Facebook, clear cookies, and try again. Email support@adcue.app if it continues. |