AdCue Documentation
Optimization History
Track every change the AI has made
Track every change the AI has made to your ads. Review what was applied, what was dismissed, and learn what works best.
What is Optimization History?
Every time you apply or dismiss a recommendation, AdCue saves it in Optimization History. It works like a log book of changes in your ad account.
Use the history to identify which changes improved results and which ones may need to be undone.
What You'll See in Your History
| Detail | What it tells you |
|---|---|
| Recommendation Title | The name of the optimization suggestion. |
| Status | Whether the change was applied or dismissed. |
| Date | When the action happened. |
| Priority | Whether it was High, Medium, or Low priority. |
| Type | The type of change, such as budget, keyword, or campaign status. |
Filtering Your History
- Status - show applied or dismissed changes.
- Priority - show High, Medium, or Low items.
- Search - find a campaign name or recommendation type.
Combine filters to answer questions such as which high-priority changes were applied last month.
Why History Matters
History helps connect optimization decisions with later results:
- Check whether pausing a campaign reduced wasted spend.
- Compare clicks before and after adding a negative keyword.
- See whether a bid adjustment lowered CPA.
How to Open Optimization History
- 1
Click "History" in the sidebar
The full chronological list appears.
- 2
Use filters
Narrow the list by status, priority, or search.
- 3
Open any entry
Review the original recommendation and exact change.
Related Features
- AI Recommendations - where suggestions appear before a decision.
- Health Score - reflects account improvements.
- Dashboard - shows the latest suggestions in the Optimization Feed.